As someone deeply committed to environmental conservation and the principles of a zero-waste economy, I鈥檝e developed a healthy skepticism toward brands that slap 鈥渟ustainable鈥� on their labels without walking the talk.
So when I first heard about Blueland 鈥� a company promising eco-friendly cleaning products in refillable bottles and plastic-free tablet form 鈥� I was intrigued, but cautious. The concept sounded almost too good to be true: a green cleaning solution that鈥檚 effective, affordable, and actually helps reduce plastic waste?
Naturally, I did my research. Blueland isn鈥檛 just talk. They鈥檙e a certified B Corp, claim zero emissions in their supply chain, and don鈥檛 test on animals. Everything checked out 鈥� on paper at least.
So I decided to test it myself.
I ordered the Blueland Clean Suite Kit, which includes everything I use in my daily cleaning routine 鈥� from hand soap and dish powder to multi-surface sprays. At the very least, I figured I鈥檇 write an honest Blueland review for the blog.
Now, five months later, I can confidently say this brand completely reshaped how I think about household cleaning.
But before I get ahead of myself 鈥� let鈥檚 start at the beginning.
The Story Behind Blueland: From Shark Tank Pitch to Plastic-Free Pioneer
Blueland began as a personal mission. When new mom learned that microplastics were showing up in her baby鈥檚 food and drinking water, she was stunned. Determined to cut down on single-use plastic in her home, she searched for everyday cleaning products that didn鈥檛 come in disposable packaging.
Nothing existed. So she decided to create it herself.
That idea became Blueland 鈥� a brand focused on sustainable cleaning products with zero waste packaging and refillable, forever-use bottles. The goal? Replace traditional cleaners loaded with ammonia, VOCs, and phosphates with plastic-free cleaning tablets that are safe for people and the planet.
Today, Blueland鈥檚 name is synonymous with eco-friendly cleaning. The brand has been featured in The New York Times, Vogue, Fast Company, and Real Simple 鈥� all praising its push toward low-waste, non-toxic alternatives.
But Blueland鈥檚 big break came on Shark Tank. Co-founders Sarah and Syed Naqvi pitched their refillable cleaning system, asking for $270,000 in exchange for 2% equity. The offer raised eyebrows. One shark even accused them of just seeking publicity.
But then came the twist. Yoo offered Kevin O鈥橪eary a revised deal 鈥� 3% equity with a $0.50 royalty per kit until he earned his money back. The deal was accepted, and the Blueland Shark Tank episode became a turning point.
Since then, Blueland has raised millions in venture capital and made over $200,000 in sales in just the first month online. The company’s minimalist design, mission-first messaging, and plastic-free innovation helped turn it into a viral sensation.
鈥淲e had to be incredibly creative since these products simply did not exist,鈥� said Sarah in an interview, reflecting on Blueland鈥檚 early days. Instead of relying on outdated industry standards, the team pioneered tablet-based cleaning solutions that require no plastic packaging 鈥� only water and a reusable bottle.
With savvy digital marketing, relatable storytelling, and share-worthy eco tips, . Their social accounts mix tutorials with sustainability hacks, helping everyday consumers feel empowered to ditch wasteful cleaning habits.
What excites Sarah the most? 鈥淚t鈥檚 the opportunity to build an authentic, emotional brand rooted in a strong social mission to literally save the planet.鈥�
And that mission rings loud and clear in their slogan:
A Cleaner Planet Starts From Home.
Blueland Review: The Clean Suite Kit
If you鈥檙e searching for a complete, sustainable alternative to traditional household cleaning products, Blueland鈥檚 Clean Suite might just be your holy grail. I鈥檝e been using the kit for several weeks now, and it鈥檚 safe to say 鈥� this isn鈥檛 just a gimmick wrapped in eco-slogans. It鈥檚 a genuinely smart solution for anyone serious about low-waste living.
The Clean Suite bundles five flagship products: Multi-Surface Cleaner, Bathroom Cleaner, Glass + Mirror Cleaner, Foaming Hand Soap, and Powder Dish Soap.
All are powered by Blueland鈥檚 signature tablet system 鈥� drop one into a refillable bottle, add water, and start cleaning. The process is simple, oddly satisfying, and surprisingly effective.
What It鈥檚 Like to Use The Clean Suite
The first time I dropped the Multi-Surface tablet into its Forever Bottle, it fizzed like an eco-friendly bath bomb. In under a minute, I had a lemon-scented cleaner that genuinely cut through the sticky mess on my kitchen counter. No harsh fumes, no slimy residue 鈥� just a clean surface and a subtle, citrusy scent that didn鈥檛 make me want to open a window.
The Bathroom Cleaner required a bit more effort 鈥� soap scum around my tub needed a second pass. But the peace of mind knowing I wasn鈥檛 scrubbing with bleach made it worth it. The Glass Cleaner honestly surprised me; one swipe across my mirror and there were no streaks. That鈥檚 more than I can say for most traditional sprays.
The Hand Soap? Light, foamy, and gentle. It鈥檚 not as thick as some commercial brands, but it left my hands feeling clean without dryness. And the Powder Dish Soap 鈥� I鈥檒l admit 鈥� took the most adjusting. You shake it into a wet sponge or directly on dishes. It worked best for me on greasy pans after I got the hang of it.
Why The Clean Suite Stands Out
Every product in The Clean Suite is vegan, cruelty-free, and made without ammonia, VOCs, chlorine bleach, or parabens. It鈥檚 not just good-for-the-planet marketing 鈥� these are solid, well-designed eco-friendly cleaning products that live up to their promise.
Beyond performance, what I appreciate most is how Blueland makes sustainability feel convenient. The Forever Bottles are sturdy and stylish (yes, I leave them out), and the compact refill tablets are a joy to store. No more bulky plastic under my sink.
Even the packaging is low-waste and thoughtfully designed 鈥� compostable wrappers, recyclable boxes, and no unnecessary plastic. It鈥檚 like the Marie Kondo of cleaning kits.
Who Should Try It?
If you鈥檙e looking to overhaul your household products in one go 鈥� or starting your zero waste lifestyle 鈥� The Clean Suite gives you a smart, compact system that works. It鈥檚 ideal for apartments, minimalist homes, and eco-conscious families. And if you geek out over products that are both functional and beautiful, welcome to your happy place.
This isn鈥檛 some influencer-fueled hype train 鈥� Blueland鈥檚 Clean Suite delivers. You clean your house anyway. Why not do it in a way that reduces waste, cuts toxins, and honestly makes the process a bit more joyful?
Blueland Review verdict: A planet-friendly cleaning ritual you鈥檒l actually want to stick with.
Get The BEST Blueland Deals!
What I Liked About Blueland
Blueland nails the balance between eco-conscious design and real-world performance 鈥� and that鈥檚 rare in the green cleaning space.
1. Refillable, Plastic-Free Packaging
Blueland鈥檚 use of Forever Bottles is a win for the planet and your wallet. Once you buy the kit, all you ever need are refill tablets. No more hoarding bulky plastic jugs or tossing empties into the recycling bin (which, let鈥檚 be honest, doesn鈥檛 always get recycled).
2. Effective Cleaning Power
I expected these eco-friendly cleaning tablets to smell nice and feel good morally 鈥� not to outperform my standard sprays. But Blueland鈥檚 Multi-Surface Cleaner tackled kitchen grime like a pro. The Bathroom Cleaner lifted mildew, and the Glass Cleaner passed the 鈥渟unlight glare鈥� test with zero streaks.
3. Guilt-Free Ingredients
No ammonia, no parabens, no artificial dyes. Just plant-based ingredients that are safe around pets and kids. Each cleaner comes with a full ingredient list and clear sustainability metrics 鈥� transparency that鈥檚 refreshing.
4. Low Waste, High Impact
From compostable shipping materials to recyclable tablet wrappers, Blueland clearly walks the sustainability talk. Their minimal packaging also slashes carbon emissions from shipping 鈥� a major bonus.
5. It Looks Great Too
Aesthetics matter. The modern minimalist bottles look more like skincare than surface sprays. They鈥檙e countertop-worthy and sturdy, which adds a subtle touch of calm to daily chores.
6. Blueland Review Bonus: A Mission That Feels Real
Blueland鈥檚 messaging doesn鈥檛 feel like greenwashing. You鈥檙e not just buying soap; you鈥檙e joining a movement toward a zero waste household 鈥� and that emotional connection counts.
What I Didn鈥檛 Like About Blueland
As much as I love Blueland鈥檚 mission and product design, it鈥檚 not all lemon-scented rainbows. Here鈥檚 what fell short for me in this Blueland review.
1. Some Cleaners Require Elbow Grease
While the Bathroom and Multi-Surface Cleaners are effective, they鈥檙e not instant. Heavier build-up (like bathtub grime or greasy stovetops) may need a second pass or scrubbing. These aren鈥檛 harsh chemical cleaners 鈥� and that鈥檚 both a pro and a con.
2. Foaming Hand Soap Feels Light
The hand soap gets the job done, but the foam feels thin compared to conventional brands. If you鈥檙e used to rich lathers or moisturizing formulas, this may feel like a downgrade 鈥� especially in colder months.
3. Price Point Can Be a Barrier
While Blueland saves money long-term through refills, the upfront cost of kits like The Clean Suite can feel steep. Budget-conscious buyers might hesitate without realizing the cost-per-use actually drops over time.
4. Refills Are Easy to Misplace
The tiny refill tablets are clever 鈥� but if you鈥檙e not organized, they鈥檙e also easy to lose in a cluttered drawer. A refill tin or holder would go a long way in preventing this.
5. Fragrance Options Are Limited
Blueland offers clean, subtle scents 鈥� which is great. But if you love bold or seasonal fragrances (think: lavender, eucalyptus, holiday spice), you might find the options underwhelming.
Top Blueland Competitors You Can Consider
Branch Basics
Certifications:听EWG Verified, Made Safe, Leaping Bunny 听
听is also a company that offers nature-friendly cleaning products as an alternative to commercial cleaners that pose a threat to human health and water organisms.
The business model is similar to Blueland鈥檚. You purchase the starter kit which includes听reusable plastic bottles听of your liking and subscribe for refills.
One of the main differences is that instead of different pills or powders that dissolve in water, Branch Basics offers just one multi-purpose eco-friendly liquid concentrate.听
Apart from the Concentrate, you can order the Oxygen Boost, which you can add to the Concentrate to help it tackle tough cleaning jobs.听
罢丑别听Cleaning Essentials Kit from Branch Basics costs $69听if you opt for plastic and $89 if you choose glass bottles.听
For the price, you get听33.8 oz of Concentrate and 3 reusable bottles听for different purposes.听
In the Blueland Clean Suite Kit, for $99 you get听5 reusable bottles,听2 boxes for refill tablets, and more than听120 tablets shared between different cleaners.听
Branch Basics reviews are mostly praising the universality of the cleaner and the absence of noxious fumes after cleaning.听
Cleancult
Certifications:听Leaping Bunny
听is a company that offers a sustainable cleaning subscription service that relies on coconut-based ingredients.听
Like Blueland and Branch Basics, you can choose between several bundles.听
For example in the听best-selling Complete Home Bundle, you get a refillable tablet jar, 4 refillable cleaner bottles for various detergents and soaps, and 8 refills, soap bars, or stain removers. Everything you need to keep your home clean in a sustainable way.听
You can choose between classic or fruity scents and even choose the color theme for refillable bottles.听
The price of this bundle is $109.99, and if you subscribe, you get a 20% discount.听
The only problem I have with Cleancult is that the liquid refills听come in cartons, like fruit juice. These are recyclable, but I prefer paper bags and tablets myself.听
Cleancult reviews are by large positive, although a few users have complained about oily residue that stays after treating surfaces with the All-Purpose Cleaner.听
Grove
Certifications:听B Corp
is a company that specializes in eco-friendly products including cleaning essentials, personal care, pet, and gardening solutions.听
With your first order of $20, you get a welcome bundle听鈥� you get to choose between several Grove Co. gift sets valued up to $55.听
Then you can use the听Grove App to explore the products听and look up additional discounts. The app also allows you to customize your cart and order just the products you need.听
I like the smart subscription option 鈥� for example, you can order dishwasher detergent every month and dryer balls every six months.听
The part I don鈥檛 like is that听refills come in standard plastic bottles听鈥� more waste for recycling.听
Dropps
Certifications:听HE Compatible, Made in America, Leaping Bunny
is best known for its听plant-based laundry detergent pods. Though they look coated in plastic, the membrane of these pods is made of a water-soluble material called听Polyvinyl alcohol. 听
However, Dropps also makes plant-based hand soap, dish detergent, and several other household cleaners.听
If you need a听traveling size, this might be the one for you. Instead of Blueland鈥檚 24 oz refillable bottle, the standard Dropps Foaming Hand Soap comes in 8 oz bottles.听
To refill the bottle, fill it up with warm water and drop one refill pod. Shake lightly and you鈥檙e good to go.听听
This is very much the same procedure as with Blueland cleaners, although personally,听I like tablets more than membrane pods. Much easier to store them and there鈥檚 no risk of bursting.听
How Sustainable Is Blueland Really?
Blueland products help me contribute to solving two of the planet’s major environmental issues:听plastic waste and pollution.听
Through their use of听refillable acrylic and glass bottles听and compostable tablet wrappers, in just three years, Blueland cleaning products have听helped divert 1,924,880,000 single-use plastic bottles听from landfill and oceans.听
By using sustainable and transparent business practices from sourcing raw ingredients to delivering the packages to end customers,听Blueland has won multiple certifications:听
- B Corp听
- Cradle to Cradle听
- EPA Safer Choice
- EWG Verified
- Climate Neutral Certified听
- USDA Bio Preferred听
I love their听flexible subscription model听that allows me to听choose how often I want refills delivered听and even set cadences for each item.
All Blueland products are plant-based, free of parabens, phthalates, VOCs, and ammonia.听
These harmful compounds are the reason why commercial cleaning products are getting so much flak these days.听
On the other hand, brands that use 100% vegan ingredients can help us solve the shortage of raw materials, animal cruelty, and seemingly never-ending pollution of soil ad water resources.听
Whichever starter pack you choose, with Blueland you鈥檙e getting on a听fast track to eliminating single-use plastic听from your life.听
Ready to Rethink Clean? Start With Blueland
If this Blueland review has made one thing clear, it鈥檚 that cleaning products don鈥檛 have to come wrapped in plastic and chemicals to be effective. From refillable bottles to non-toxic tablets, Blueland proves that sustainable choices can actually be convenient 鈥� and dare we say, enjoyable.
Whether you’re starting your zero waste journey or upgrading your entire home with eco-friendly cleaning supplies, Blueland makes the switch seamless. The Clean Suite is more than a kit 鈥� it鈥檚 a statement that your home and the planet deserve better.
So, if you’re ready to cut the waste and keep the clean…
馃憠 Visit the Blueland Store and make your home part of the solution.
Get The BEST Blueland Deals!
