Singapore-based Growthwell Foods is making waves in the UK with its innovative plant-based seafood alternatives. The company’s brand, , is set to introduce vegan versions of popular seafood items like shrimp and calamari to British consumers.
Available now at Ocado, a leading online grocer in the UK, HAPPIEE!’s offerings range from plant-based shrimp, both plain and breaded, to squid rings and breaded calamari. These products are priced between 拢2.25 to 拢2.62 ($2.84 to $3.30). The brand also has plans to launch its products in Tesco soon.
Beyond these seafood alternatives, HAPPIEE! is recognized for its vegan 鈥淐hickiee Nuggets,鈥� 鈥淐hickiee Popcorn,鈥� 鈥淔ishiee Sticks,鈥� and 鈥淔ishiee Patties,鈥� though these items are not yet available at Ocado.
According to ,
Growthwell Foods aims to cater to the rising demand for plant-based alternatives without compromising on taste or texture. The company stated, 鈥淲e鈥檙e excited to offer a product which meets not only the demand of the growing sector but also offers everyone an opportunity to enjoy a plant-based seafood or meat alternative that doesn鈥檛 compromise taste or texture.鈥�
HAPPIEE!’s products are not just about taste; they also offer nutritional benefits. Made primarily from konjac flour, derived from a starchy root vegetable, the seafood alternatives are a good source of fiber and provide at least 10% of the daily recommended protein value. Other products in the brand’s lineup are crafted using soy, potato, or wheat protein.
The environmental benefits of these plant-based alternatives are significant. According to HAPPIEE!, their products reduce greenhouse gas emissions by 36% and require 84% less land and 72% less water compared to traditional animal-based proteins.
The global interest in sustainable, plant-based seafood is on the rise. Reports suggest varying growth rates for the market, with some predicting a compound annual growth rate of up to 42.3% by 2031. As the demand grows, HAPPIEE! joins other major brands like Impossible Foods, Good Catch Foods, and Gardein in providing vegan seafood products.
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